Body and landscape | household art in advertising to the person

  • Qiangtiankai design several posters, this is one

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The artist Jiao Pengfei’s solo exhibition, however, did not have any of his own works, but recruited 11+1 advertisements, made these 12 advertisements into works, exhibited in art galleries, and used his solo exhibition to advertise people.🤭

details

On February 25, 2023, Chiao Pengfei’s personal exhibition Body and Landscape was opened in 18 Du Grey Art Museum. The artist built a 50-meter long channel on the site, standing in the pictures of the gallery.🫡

  • It is really a winding and tortuous “to see the exhibition” road😏

The walkway was so low that the audience had to prop up the cloth with their hands in order to stand through it. Of course, if the audience didn’t get the idea of “doing it themselves”, they had to stoop through.🫣

In the passage, the artist cut 12 holes, through which you can see 12 screens showing advertisements, including: 1 wine, 1 children’s art training, 1 art archive, 1 teahouse, 1 personal advertisement, 3 art public account advertisements, 1 hand-made advertisement, 1 live broadcast with goods, 1 lottery shop advertisement and 1 advertisement of “long-term rental of this advertising space”.

  • Through the hole to see “works”, do not feel that they are sitting in the sky😉

The overall experience of the exhibition is described by participant @Contemporary Tao Yuanming:

When I entered the art museum, I suddenly saw a white cave. I was surprised and confused, but I had already paid the fee. After entering the hole, there are two channels, one of which is randomly entered, and the material of the hole is cloth. Suddenly, I hear the noise and it is folded. After listening carefully, it turns out that it is the sound of various advertisements on TV. When I stopped at the sound, I saw a small hole with a silver edge on the cloth. Through the hole, I saw a wine advertisement playing on the screen, which made me feel confused. I continued to move on. I saw a few big words on the screen “This advertising space exhibition period long-term rental, contact number: 13XXXXXXXXX (Jiao). At this time, I had turned back to the entrance, and the two white holes were connected from end to end. Recalling the exhibition title Body and Landscape, I felt that the artist had something to say. Netizen: Contemporary Tao Yuanming。

  • Live video of the exhibition (double speed may be better) by Hui Zhaoxian, Xu Minyang, Zhao Shuai🥳

About the exhibition

This is the artist Jiao Pengfei’s solo exhibition, Jiao Pengfei is a performance artist, occasionally naughty rough man🤭, such an artist’s solo exhibition, naturally a little strange🤫. In fact, I am used to viewing the scene of art exhibition as a social scene in which free creation is taking place, which is equivalent to a participatory art scene between the curator and the artist in an art museum with the public. Of course, the premise is that there should be a “curator” 🤝with no restrictions on creation, and an informal curator — the curatorial artist🤗.

The artist Jiao Pengfei especially emphasizes the site of the works, that is, the occurrence of art, is in the time and space of the creation of the artist. This is not how rare art theory, but this is Jiao Pengfei as a performance artist independent creation of the basic artistic attitude, so, to do a previous work image exhibition Jiao Pengfei is not interested in the first place.

On the other hand, Jiao Pengfei emphasizes the physical nature of performance art. Therefore, he hopes to change the convention of audience “watching exhibition” in his performance art exhibition. He hopes that the audience will not travel an exhibition visually, but let the body participate in the whole process of “watching exhibition”, so as to enhance the participation degree and contact relationship between the audience and the exhibition site.

Therefore, in the whole exhibition site, the artist uses elastic cloth to build a channel that cannot be smoothly passed through. It is almost difficult for the audience to pass through the channel comfortably👍, which is especially emphasized by the artist. During the whole exhibition, they must hold up the cloth with their hands, heads or bodies.

  • The audience said: to see the exhibition is to see the exhibition, don’t be so “torture”, please let go! Uh-huh😱


The artist shows the body movements of the audience in the process of watching the exhibition. These movements form a flowing sculpture when viewed from outside the channel. Under the camera of the scene, it becomes a landscape clue, which is a translation of the social scene composed of advertisements and fuzzy bodies.

Fluid sculpture generation🤹‍♂️

From the perspective of interactivity, the audience did not see the artworks they expected, but saw a bunch of advertisements that can be seen everywhere in daily life, which is an “accident” created by the artist for the audience. It is absurd for an artist to invite an advertisement into a museum in the name of art to bring it into the “palace” and let the audience consume an advertisement that can be seen everywhere in daily life. This behavior is also the “naughtiness” of the artist. Such naughtiness, presented seriously, is to make fun of, which itself is the expression form of attitude. The artist and the curatorial team hope to explain some issues in such a way, and the whole exhibition has thus become a performance art participation site🤗.

Works or advertising? Seriously, it’s a real advertisement

Advertising, as a kind of image or image, is swirling around our world to attract and make noise. While shaping the urban landscape in the way of audio and video images, it fills our sensory channels and spiritual world, occupying the way for us to understand and feel the world. It is also shaping a new fantasy space outside the reality, which makes us unable to realize. Imperceptibly, imperceptibly, it appears to us as a matter of course, and we also accept its rendering of our brains, even the alienation of the body, the abduction of behavior. Anyone who enters it must be in cahoots with it. From this point of view, perhaps, a work of art, the impact on people is not as fierce as an advertisement😥, and for some artists😎, do exhibition, is not advertising😂?
It made me feel sad and helpless😭. It was a game of systems and shrewd social calculators🫠, a picture of the body with real feelings.😵‍💫 In such a huge calculation, the picture was completely ignored in cold blood.😮‍💨
Therefore, to advertise people with a solo exhibition is not only to “others” but also to “people”🌹.

Tweet editor: Li Pengpeng
Note: The next editor will definitely pay attention to expression management lol🙉

  • Qiangtiankai has designed several posters, this is the second

Body and Landscape

From February 25 to March 23

Jiao Pengfei’s personal live art project

Curated artist: Li Pengpeng
Art Director: Wang Haiying
Producer: Zhao Jingjing
Academic support: Yang Wensheng
Media support: Artron.net, art headlines

About the artist

Jiao Pengfei, a native of Guangrao County, Shandong Province, graduated from Xi ‘an Polytechnic University majoring in environment and art design. He is an independent artist and currently engaged in performance art, participatory art projects and practical art creation.
Gukui young artist, member of the Demolition Art Group, one of the directors of Xi ‘an Co-governing Space, one of the founders of “Jean” Art Space

Curatorial artist

Li Pengpeng: The curating artist is the exhibition planned by the artist, which is to turn the exhibition into the scene of art.

About the Eighteen Shades of Grey Art Museum


Founded in 2011, 18 Du Grey Art Museum, the first private non-profit public welfare art museum in Xi ‘an, is now located in Xi ‘an Banpo International Art Zone. The founder hopes to explore the possibilities of future art development in academic, futuristic and experimental aspects, including painting, sculpture, video, installation, design, and live art. At the same time, it also conducts necessary screening and guidance for the creation of young artists, pays attention to the development and cultivation of young artists with potential, and promotes the popularization and dissemination of art among the public. Since its establishment 11 years ago (2011-2022), it has successfully held more than 100 Chinese and foreign art exhibitions, including ink painting, oil painting, sculpture, installation, video, animation, dance, music and live art. The 18du Grey Art Museum builds a bridge of communication with culture and art to promote cultural and artistic exchange and interaction at home and abroad.

Feel Life Mix Art. Feel life mix art
The future starts from the big concept of time axis, including yesterday, today, tomorrow.
Art is the abstract thinking and expression of life.
Or enlighten, or present, or explore.
Perception sprouts art, art refines life and inspires wisdom. Wisdom guides the future.

How to arrive
Public transport
Banpo Station, Subway Line 1, Entrance 3
Take 11 road,42 road,171 road,213 road,230 road,231 road,233 road,237 road,241 road,241 road interval,246 road,269 road,307 road,416 road,507 road,511 road,715 road,904 road air conditioning,933 get off at Puzicun station, walk about 300 meters west

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